Everything’s Connected | VIDEO INSTALLATION | 2025
About
This video project reimagines the aesthetics and language of consumer culture through the lens of Lemon Demon’s song Redesign Your Logo and the infamous 2009 Pepsi design PDF by ARNELL GROUP that inspired it.
This blend of satire, geometry, and corporate absurdity informs a video installation that merges found advertising footage with my own filmed material. By focusing on colourful products, artificial shapes, and digitally manipulated imagery, I explore how branding animates objects and shapes our desires in an increasingly commercialized world. The video mimics a hyper-stylized ad that engulfs viewers in its manufactured spectacle. The video follows a loose 3-part structure demonstrated below:
Geometric Hypnotism | Space Hallucination | Ad Indoctrination
Geometric Hypnotism
00:12
Geometric Hypnotism
00:32
Space Hallucination
00:55
Space Hallucination
01:23
Ad Indoctrination
02:38
Ad Indoctrination
02:59
CONTEXT: Selected Pages from ARNELL GROUP’s PDF
